It is considered one of the most effective forms of instant and quantifiable marketing methods. SEM, in the conventional sense, is mainly used to fill the void but place in such a way that it can deliver a large number of visitors to your website in a short period of time. It is mainly there to get you traffic ASAP until you start getting it naturally through the search engine.
Why You Need Search Engine Marketing
Having a well planned and executed search marketing campaign can do wonders for your business and if done by professionals a paid search campaign or multiple campaigns can be a very cost-effective and highly profitable that will generate new revenues and repeat business, because we all know that the name of the game when it comes to business.
So why do you need Search Engine Marketing?
Well, actually there are five reasons why you need search engine marketing or as some call it Pay Per Click Marketing.
1. Drive More sales
Having more traffic to your website will bring more leads and ultimately more sales. The number of people buying products and services online today is staggering and having a paid search campaign will ensure that you are seen by the millions of consumers who use search engines as an entry point to the web.
2. Build Brand awareness
When people go to Google they usually have an idea of want they are looking for. Using search engine marketing can help your potential customers to find and get more information about your product that they may have heard of or seen in TV or newspaper ads.
3. Make competitors Unhappier
If your competitors were not happy before they are not going to be happy now with you investing in search engine marketing. Getting that advantage you need you will require improving conversion rates on your website. Converting more visitors will allow you to outbid competitors and reduce your costs in the long run.
4. It’s a deeply demand-driven World
Search is truly demand-driven. People type want they want into the search engine and Google returns what it believes are the most relevant results (ie ‘organic listings’). At the same time matching the user’s search query with Adwords ads (’sponsored links’). It is these ads if made compelling enough that will entice searchers to click through to your site.
5. It Supports Your Other Marketing Efforts
Most companies allocate an advertising budget to help promote their product and service offering. Depending on the size of the company, some will use Television, Newspaper and Radio as their primary marketing channel with a link to their website to find more information.
Unless you have a well-recognized brand or a short domain name, most people online will use a search engine to find your products or services. Unfortunately, your website is not at the top of the search engines so visitors often move on to your competitors because you were not there.
